The South by Southwest (sxsw) is a conference/festival held every spring in Austin Texas. It offers coverage of unique music, independent films, and up coming technology. It is known as the premier destination for discovery of new creative content. Guest attending can attend workshops, gaming expos, live music concerts, and other special events. The most popular are the film screening and music showcase, which expose new talent from all over the country. Badges for the event can be bought on their website. Join the fun of discovering new technology and talent.